Last week, in a large hotel in Abidjan in Côte d'Ivoire, Asensia Africa Group and Opinion Way West Africa, lifted a corner of the veil on the results of the study on the state of the digitalization of Ivorian households.
The presentation ceremony of the study on Ivorian households, on the theme "On the way to the digital society" Panels Côte d'Ivoire 2.0 took place in a top Executive hotel in Abidjan-Plateau, in hybrid mode; that is to say face-to-face with the public and on the networks, in the presence of the Ivorian Minister of Communication and the Digital Economy, numerous Ivorian and international companies and organizations, digital experts, Pure players, National and international media influencers and professionals.
According to the experts, "The growing digitization of Ivorian households is opening up new opportunities for companies on the national market"? Thereby ; several themes were discussed during the presentation, including changes in the customer experience; brands and digital: How to succeed on social networks; Côte d'Ivoire 2.0: A source of innovation for products, companies and national and international companies. The presentations are followed by discussion panels bringing together experts/company managers. Especially since the study on the state of the digitalization of Ivorian consumers is an opportunity for the partners of the event and many other actors to present their fields of action and their contributions to African innovation. .
In terms of good practices
In this section, we must remember, among other things, digital integration in the customer relationship / Several private and semi-public structures have demonstrated the relevance and usefulness of their applications, all of which deserves level of structures such as CIE CI, ECOBANK and many others involved in the rental and sale of vehicles, insurance and a company working in telemedicine in fine.
Despite the prowess stated here and there, we must all the same put things into perspective in terms of the Internet and digitalization. Because many citizens, through the unfortunate and malicious behavior of hackers, have suffered attacks and harassment of all kinds and continue to suffer from it.
Focus on the OpinionWay Group
Created in March 2000, a pioneer in the digitalization of studies, OpinionWay innovates in Marketing and Opinion studies by developing agility in the methods of approach (online Panels, Digital Communities, Hybridization of data and social media intelligence). After its establishments in the Maghreb (Algeria, Morocco, Tunisia), OpinionWay continues its development on the continent by opening its agency in Abidjan in 2020 to cover West and Central Africa. The Group is involved in understanding consumers, markets and brands; in the search for products and services, for international and national customers, both on BtoC and BtoB targets. OpinionWay is an active member of Esomar, certified since 2009 ISO 20252 by AFNOR and member of CroissancePlus.
About ASENSIA AFRICA GROUP ASENSIA
It is an agency specializing in brand strategy and development in Africa. Its leitmotif and the uniqueness of its offer are based on a different and innovative communication. This structure advocates the managerial innovation of top Management, key to organizations, and the conceptual SENS+ event, to give Meaning to the Company and its human capital, with an avant-garde approach to public relations, using its networks business and close to the African Media. Marked by the latest technological trends, ASENSIA's core business is based on 4 main areas: 1 - Brand development strategy and SENS+ managerial innovation. 2 - Concepts of creative & innovative productions from a journalistic angle. 3 - Public relations, business networks, influence and Media 4 - Concepts of SENS+ events. ASENSIA builds its positioning around two notions that form its DNA, those of ascension and meaning. It is about creating responsible, social companies with a long-term impact, and guaranteeing respect for people, the planet, and the values of our society. ASENSIA AFRICA GROUP - Ascension that makes sense!
By Charles O. Balogoun, Special Envoy to Abidjan
